DROP DEAD 2 Festival
Media/Sponsorship Fact Sheet
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9.3.2004-9.5.2004,
Knitting Factory NYC
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Contact Polina
Y, NY Decay Productions
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Background
- Drop Dead II Festival The biggest
international horror-themed music festival in the world.
- Date and Venue: September 3 - 5,
Knitting Factory NYC (3 floors - capacity 1000)
- Production Company: NY Decay Productions:
http://www.nydecay.com
- Festival Website: http://dropdeadfestival.com
- Music: Gothic, Deathrock, Ghoul
Punk, Psychobilly, Gothabilly, Monster Surf, and Horror
Punk
Exposure
- Festival attendance capacity 3000+
(5 days)
- Demographic - over 65 percent of
the attendees are 25 to 35 with income of 35,000+ a year.
- Program Brochure- 1000 40-page Festival
Brochures
- Point of Purchase Advertising- 20,000
full colour postcards and 40,000 back and white postcards
and posters distributed nationally and worldwide
- Web Exposure- Websites dedicated
to the event get over 15,000 page views weekly (www.nydecay.com,
www.dropdeadfestival.com, www.knittingfactory.com)
- Email Lists advertising this event
go out to over 25, 000 people world wide
- Press- NY Decay events and Drop
Dead Festival in particular is a press target event, with
pre and post-event coverage by national/international newspapers,
magazines, radio stations, and e-media. Recent/upcoming
press: Feature preview in NY Press, full-page ad in Gothic
Beauty (widest distribution of all gothic magazines including
all major book & music stores), full-page ad in The Mick
magazine (published by famous author Mick ser), ads in Village
Voice, LA Times, many more
- Flyer Advertisement (20,000 glossy
full colour and 40,000 laser flyers) Logo, address , and
promotional copy for all sponsors. Distributed nationally
through out all 50 states, over 30 European countries, and
Canada at clubs, points of purchase and more.
- Poster Advertisement -Full sponsor
info on event posters
Venue
Knitting Factory NYC
74 Leonard Street, New York City, NY 10013 212-219-3132
and (http://knittingfactory.com/)
NY Decay Productions
- How We Promote
- Point of purchase
- Web promotion and other e-media
- Flyers distributed throughout the
U.S. and in over 30 European countries (20,000 color glossy
and 40,000 laser)
- -Print media, radio and television
-Promotion during and after the event The campaign to promote
this event will reach out through our partners in over thirty
European countries, all fifty states of America, Canada,
Asia and South America.
Why sponsor Drop
Dead?
- Our event targets your core audience.
- We share the same/complementary
objectives, and serve the underground community Worldwide
- We share attributes and values
- common ground.
What can we offer?
We offer a variety of
ways for you to sponsor and participate in our event - everything
from material contributions to promoting your products &
services to our audience. Big or small, we have a place
for you.
To discuss how we can
match you needs to our event, call Polina at 609-716-862
email polina@DropDeadFestival.com
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